On-Demand Webinar
Stay ahead of the Social Customer Engagement Innovation Curve

Discover the secret sauce that helps make a top-notch social customer care program. 

Watch Now!

Aberdeen & Sparkcentral Present:
How the best-in-class are using messaging for personalized customer service

Consumer messaging is growing exponentially. In this webinar, Sparkcentral, leading social messaging customer service company, and Aberdeen, a market intelligence firm, offer insight from Aberdeen's recent market research and key best practices for planning and implementing a successful social customer care program. Sign up now to get reminded when the webinar is available and submit your questions for the experts!

Watch this informative webinar and learn: 

  • The evolution of social customer care
  • The cost of falling behind the modern best practices
  • How to transform an outdated social customer care program to an iconic one
  • Success stories from your peers

Sign up now to watch!

Watch On-Demand

Meet the Sparkcentral & Aberdeen Speakers



Tobias Goebel
VP Marketing, Sparkcentral

Tobias Goebel is a conversational technologist and evangelist with over 15 years of experience in the customer service and contact center technology space. He is a frequent blogger and speaker on Customer Experience topics. He serves as the Head of Marketing at Sparkcentral today, defining the future of conversational relationships between businesses and consumers. Prior to that, he lead Aspect Software’s global chatbot strategy where he was the lead architect behind the award-winning chatbot “Margot the Wine Bot”.  

Omer Minkara
VP & Principal Analyst, Aberdeen Group

Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center). He has an MBA degree from Babson College, where he participated in the launch of a technology company, creating a customer acquisition and engagement strategy, and developing all the operational and financial forecasts for the enterprise.

Name, job title, company

Our team can now handle and solve almost any customer issue on social media, reducing the burden of effort on customers and enabling our social customer care agents to make a real contribution to our overall service strategy.

Marissa Hanson, Product Marketing Manager, DreamHost