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What the global adoption of Messaging and the August 1st 2018 release of the WhatsApp Business API and early access program means for Banks and Insurers in the pursuit of great consumer-to-business service that builds trusted brands, retains customers, and improves new customer acquisition.


Table of Contents:

  1. The growth of messaging is an innovation opportunity
  2. The decline of brick and mortar & connecting with the tech-savvy consumer
  3. Meet Your Digital Customer Where They Are... Engage on WhatsApp, Messenger & Co.
  4. Financial services companies are starting to take advantage of messaging today
  5. Security and compliance? Critical considerations for financial services
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