Join Rik Vera, renowned thought leader and trusted advisor, as he dives into how the interactions between customers and companies are continuing to develop as we enter into a customer centric world. The era of one to many, brand focused communication with customers is over.
The progression of interaction from Customer 1.0 to Customer 5.0 What is hype?
What is reality? (in this new phase of digitization)
The nuts and bolts of an ideal customer relationship
Why convenience is the new loyalty and data is the new gold
How to connect to many and engage the individual