Bridging the Gap Between Marketing and Customer Service on Social Media
Vice President of
Digital Servicing & Customer Experience Sr. Associate
In This Webinar You'll Learn
Share on Social
This webinar will assess the the dichotomy between customer service and marketing within the social media space. Jess Lee, Sr. Associate of Customer Experience at Discover will share how Discover’s social care team has successfully shifted from an all-in-one solution to a dedicated social customer service solution, while bridging the gap between marketing and customer service needs.
"After adopting a dedicated social customer service solution, the quality of communication between our marketing and customer support teams drastically improved. Not only were we more organized, but we also had clearer objectives, which enabled our teams to better align with each other and made our exchanges much more seamless." - Jess Lee, Discover
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