Social as a Key Channel for Modern Customer Service

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For customer-obsessed companies, social customer care is no longer optional. But, many brands still struggle to understand what and how technology can help them create personalized and friction-free service experiences.

Ian Jacobs, Senior Analyst at Forrester Research, will lay out the use cases for various types of social customer service tools, and how choosing the correct toolset will create satisfied customers.

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"40% of customers switch loyalty because a competitor offers better customer service."

The critical difference between the push model and the pull model of social customer service

The future direction of social customer service

In this Webinar You'll Learn

How the best in class companies use social care to drive customer loyalty and increased revenue

How, why, and where social must be integrated into your overall service experience processes

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